Community Cinema: Helvetica

You can’t escape if you try––it’s on your computer, the subway, U.S. mailboxes, IRS tax forms, and spells out countless corporate logos from Target to Crate & Barrel to Fendi. No doubt, Helvetica is the king of fonts. But why? To find the answer, first-time Director Gary Hustwit meets with historians and designers whose passion for typefaces run high, and discovers the secrets behind the fonts we use and read every day.